Restaurants' motivations to solicit fake reviews : a competition perspective
Year of publication: |
2022
|
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Authors: | Zhang, Ziqiong ; Li, Yuanshuo ; Li, Hengyun ; Zhang, Zili |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 107.2022, p. 1-13
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Subject: | Competition | Motivation | Fake reviews | Online reviews | Market advantage | Gastronomie | Restaurant industry | Wettbewerb | Leistungsmotivation | Work motivation | Virales Marketing | Viral marketing | Internationaler Wettbewerb | International competition |
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