Boomers and their babies : an exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
Peggy Sue Loroz and James G Helgeson
| Year of publication: |
2013
|
|---|---|
| Authors: | Loroz, Peggy Sue ; Helgeson, James G. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 3, p. 289-306
|
| Subject: | Werbewirkung | Advertising effects | Ältere Menschen | Elderly people | Junge Erwachsene | Young adults | Vergleich | Comparison | Persönlichkeitspsychologie | Personality psychology | Materialismus | Materialism | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787444