Mind to mind marketing : communicating with 21st-century customers
Harry Alder
| Year of publication: |
2001
|
|---|---|
| Authors: | Alder, Harry |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Communication in marketing | Consumers | Psychology | Verbraucher | Psychologie | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | III, 253 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7494-3366-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004749018