Brand anarchy : managing corporate reputation
Steve Earl and Stephen Waddington
| Year of publication: |
2012
|
|---|---|
| Authors: | Earl, Steve ; Waddington, Stephen R. |
| Publisher: |
London : Bloomsbury |
| Subject: | Corporate image. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 256 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-408-15722-0 ; 1-408-15722-5 |
| Source: |
Persistent link: https://www.econbiz.de/10009519069