Rethinking reputation : how PR trumps marketing and advertising in the new media world
Fraser P. Seitel ; John Doorley
| Year of publication: |
2012 ; 1. ed.
|
|---|---|
| Authors: | Seitel, Fraser P. ; Doorley, John |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Public relations. | Publicity. | Internet in public relations. | Internet in publicity. | Reputation. | Corporate image. | Social media. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 235 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 978-0-230-33833-3 ; 0-230-33833-X |
| Source: |
Persistent link: https://www.econbiz.de/10009623771