Rethinking reputation : how PR trumps marketing and advertising in the new media world
Year of publication: |
2012 ; 1. ed.
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Authors: | Seitel, Fraser P. ; Doorley, John |
Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
Subject: | Public relations. | Publicity. | Internet in public relations. | Internet in publicity. | Reputation. | Corporate image. | Social media. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Corporate reputation : managing opportunities and threats
Burke, Ronald J., (2011)
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Brand anarchy : managing corporate reputation
Earl, Steve, (2012)
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Fat-tail Climate Risks, Mechanism design, and Reputation*
Banerjee, Prasenjit, (2012)
- More ...
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The practice of public relations
Seitel, Fraser P., (2004)
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The practice of public relations
Seitel, Fraser P., (1998)
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The practice of public relations
Seitel, Fraser P., (2001)
- More ...