Corporate reputation : managing opportunities and threats
Year of publication: |
2011
|
---|---|
Other Persons: | Burke, Ronald J. (contributor) ; Martin, Graeme (contributor) |
Publisher: |
Farnham [u.a.] : Gower |
Subject: | Corporate image. | Public relations. | Issues management. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Rethinking reputation : how PR trumps marketing and advertising in the new media world
Seitel, Fraser P., (2012)
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Media, organizations and identity
Chouliaraki, Lilie, (2010)
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Brand anarchy : managing corporate reputation
Earl, Steve, (2012)
- More ...
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Corporate reputation : managing opportunities and threats
Burke, Ronald J., (2011)
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Corporate reputation : managing opportunities and threats
Burke, Ronald J., (2016)
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Workplace stress and well‐being across cultures: research and practice
Burke, Ronald J., (2010)
- More ...