Brand as Promise
Year of publication: |
[2021]
|
---|---|
Authors: | Bhargava, Vikram R. ; Bedi, Suneal |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Markenführung | Brand management |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Business Ethics, 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 20, 2021 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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