Branding your business : promoting your business, attracting customers and standing out in the market place
James Hammond
| Year of publication: |
c2008
|
|---|---|
| Authors: | Hammond, James |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Emotion | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 255 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | At head of title: The Sunday times Includes bibliographical references (p. [247]-249) and index |
| ISBN: | 978-0-7494-5073-1 ; 0-7494-5073-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003585559