Brand attachment, tour leader attachment, and behavioral intentions of tourists
Year of publication: |
March 2018
|
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Authors: | Yen, Chang-Hua ; Chen, Chien-Yu ; Cheng, Jui-Chang ; Teng, Hsiu-Yu |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 3, p. 365-391
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Subject: | brand attachment | tour leader attachment | travel decision | behavioral intentions | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing |
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