Brand babble : sense and nonsense about branding
Don E. Schultz ; Heidi F. Schultz
| Year of publication: |
2004
|
|---|---|
| Authors: | Schultz, Don E. ; Schultz, Heidi F. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson, South-Western |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 156 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-538-72714-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004491998