Brand‐building: finding the touchpoints that count
Year of publication: |
2005
|
---|---|
Authors: | Hogan, Suzanne ; Almquist, Eric ; Glynn, Simon E. |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 26.2005, 2, p. 11-18
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Customer satisfaction | Brand equity | Return on investment |
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