Brand-building: finding the touchpoints that count
| Year of publication: |
2005
|
|---|---|
| Authors: | Hogan, Suzanne ; Almquist, Eric ; Glynn, Simon E. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 26.2005, 2, p. 11-18
|