Brand communities embedded in social networks
Year of publication: |
2013
|
---|---|
Authors: | Zaglia, Melanie E. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 2, p. 216-223
|
Publisher: |
Elsevier |
Subject: | Brand community | Brand-related community | Social network | Social identity | Netnography |
-
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy, (2015)
-
Knowledge sharing in online brand communities
Sloan, Sarah, (2015)
-
A Netnographic analysis of Facebook content strategy of World's top 10 management institutes
Pillai, Anandan, (2015)
- More ...
-
Passion meets Profession : erfolgreiche Führung von Fußballteams und Ballettensembles
Abfalter, Dagmar, (2012)
-
Brand communities embedded in social networks
Zaglia, Melanie E., (2013)
-
Zaglia, Melanie E., (2015)
- More ...