Brand communities embedded in social networks
Melanie E. Zaglia
| Year of publication: |
2013
|
|---|---|
| Authors: | Zaglia, Melanie E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 2, p. 216-223
|
| Subject: | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009715045