Brand Communities in the Axis of Socializing Customers: Sample of Volkswagen Beetle Owners, Turkey
Year of publication: |
2011
|
---|---|
Authors: | ALAGOZ, Selda Basaran ; EKICI, Nezahat ; ISLEK, Mahmut Sami |
Published in: |
Ege Academic Review. - İktisadi ve İdari Bilimler Fakültesi. - Vol. 11.2011, 3, p. 465-477
|
Publisher: |
İktisadi ve İdari Bilimler Fakültesi |
Subject: | Brand communities | social customers | Volkswagen Beetle |
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