Brand communities : study of online Ferrari community
Devinder Pal Singh
| Year of publication: |
2011
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|---|---|
| Authors: | Singh, Devinder Pal |
| Published in: |
International economics & finance journal : (IEFJ). - New Delhi : Serials Publ., ISSN 0973-5259, ZDB-ID 2471914-6. - Vol. 6.2011, 1, p. 115-120
|
| Subject: | Social Web | Social web | Markenführung | Brand management | Gemeinschaft | Community | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009490323