Brand-driven retail format innovation : a conceptual framework
Year of publication: |
2017
|
---|---|
Authors: | Botschen, Guenther ; Wegerer, Philipp |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 874-891
|
Subject: | Brand identity | Retail innovation | Touchpoint experiences | Branding and innovation | Retail format innovation | Markenführung | Brand management | Innovation | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Betriebsform | Retail format |
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