Brand Evolution : Moderne Markenführung im digitalen Zeitalter
Year of publication: |
2011
|
---|---|
Authors: | Theobald, Elke |
Other Persons: | Haisch, Philipp T. (contributor) |
Publisher: |
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden |
Subject: | Economics | Marketing | Markenpolitik | Internet |
Description of contents: | Description [doi.org] |
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