Brand failures : the truth about the 100 biggest branding mistakes of all time
Matt Haig
| Year of publication: |
2003
|
|---|---|
| Authors: | Haig, Matt |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Brand name products | Marketing | Brand loyalty | Brand choice |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 310 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7494-3927-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004712703