Brand management
edited by Leslie de Chernatony
| Year of publication: |
1998
|
|---|---|
| Other Persons: | De Chernatony, Leslie (contributor) |
| Publisher: |
Aldershot [u.a.] : Dartmouth |
| Subject: | Markenartikel | Markenpolitik | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 375 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-85521-961-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004373070