Brand management perspectives in the twenty-first century
Year of publication: |
2011
|
---|---|
Authors: | Herstein, Ram ; Zvilling, Moti |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 2, p. 188-206
|
Subject: | Markenführung | Brand management | Branchenentwicklung | Sector development | Marktforschung | Market research |
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