Brand management perspectives in the twenty-first century
Ram Herstein and Moti Zvilling
Year of publication: |
2011
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Authors: | Herstein, Ram ; Zvilling, Moti |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 14.2011, 2, p. 188-206
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