Brand management : research, theory and practice
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
| Year of publication: |
2016 ; Second edition
|
|---|---|
| Authors: | Heding, Tilde ; Knudtzen, Charlotte F. ; Bjerre, Mogens |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Markenpolitik | Produktpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 307 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-80469-2 ; 978-1-138-80468-5 ; 978-1-315-75279-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407148