Brand name substitution and brand equity transfer
Year of publication: |
2012
|
---|---|
Authors: | Pauwels Delassus, Véronique ; Mogos Descotes, Raluca |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 2, p. 117-125
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand name substitution | Brand equity transfer | Brand management | Brand names | Consumer behaviour | Product image | Brand identity |
-
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp, (2013)
-
Norman, Andrew T., (2016)
-
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth, (2015)
- More ...
-
Capturing institutional home country conditions for exporting SMEs
Mogos Descotes, Raluca, (2011)
-
Brand name change: Can trust and loyalty be transferred?
Pauwels-Delassus, Véronique, (2013)
-
Capturing institutional home country conditions for exporting SMEs
Mogos Descotes, Raluca, (2011)
- More ...