Brand orientation: Past, present, and future
| Year of publication: |
2013
|
|---|---|
| Authors: | Baumgarth, Carsten ; Merrilees, Bill ; Urde, Mats |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 9 (1.7.), p. 973-980
|