How do cooperative banks build their own proximity type in the social media
Nathalie Veg-Sala, Valérie Zeitoun, and Géraldine Michel
| Year of publication: |
2022
|
|---|---|
| Authors: | Veg-Sala, Nathalie ; Zeitoun, Valérie ; Michel, Géraldine |
| Published in: |
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response. - Cham : Springer International Publishing, ISBN 978-3-030-98194-5. - 2022, p. 243-265
|
| Subject: | Brand identity | Cooperative banks | Customer-brand relationship | Digital communication | Proximity | Social networks | Social Web | Social web | Genossenschaftsbank | Cooperative bank | Soziales Netzwerk | Social network | Markenführung | Brand management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-98194-5_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286542