Brand Placements in Korean Films, 1995 2003: A Content Analysis
| Year of publication: |
2008
|
|---|---|
| Authors: | Sung, Yongjun ; Choi, Jongsuk ; de Gregorio, Federico |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 20.2008, 3-4, p. 39-54
|