Brand planning for the pharmaceutical industry
Janice MacLennan
| Year of publication: |
2004
|
|---|---|
| Authors: | MacLennan, Janice |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Drugs | Marketing | Brand name products | Planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 160 S. : Ill., graph. Darst. 30cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-566-08520-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004491986