Brand preference in Islamic banking
Year of publication: |
2011
|
---|---|
Authors: | Ahmad, Khaliq ; Rustam, Ghulam Ali ; Dent, Michael M. |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 2.2011, 1, p. 74-82
|
Subject: | Islamisches Finanzsystem | Islamic finance | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Malaysia |
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