Digital business and e-commerce management
Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
| Alternative title: | E-business and e-commerce management |
|---|---|
| Year of publication: |
2019 ; Seventh edition
|
| Authors: | Chaffey, Dave ; Edmundson-Bird, David ; Hemphill, Tanya |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Electronic Commerce | E-commerce | Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | xxxvii, 640 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 978-1-292-19333-5 ; 978-1-292-19335-9 ; 978-1-292-19336-6 |
| Classification: | Unternehmensführung ; Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995146