Brand Presence in Digital Space
Year of publication: |
2013
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Authors: | Rowley, Jennifer ; Edmundson-Bird, David |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 22701692. - Vol. 11.2013, 1 (1.1.), p. 63-78
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