Brand protection
Year of publication: |
2004
|
---|---|
Authors: | Poulter, Allan |
Published in: |
Brands and branding. - Princeton, NJ : Bloomberg Press, ISBN 1-57660-147-1. - 2004, p. 157-168
|
Subject: | Immaterielle Werte | Intangible assets | Markenartikel | Brand | Markenrecht | Trademark law | Markenführung | Brand management |
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