The business of brands
by Jon Miller and David Muir
| Year of publication: |
2004
|
|---|---|
| Authors: | Miller, Jon ; Muir, David |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Brand name products | Markenpolitik | Markenartikel | Management | Marketing |
| Extent: | XVI, 270 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-86259-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004817061