Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Martin Lindstrom
| Year of publication: |
c 2005
|
|---|---|
| Authors: | Lindstrøm, Martin |
| Publisher: |
New York, NY [u.a.] : Free Press |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Wahrnehmung | Perception | Wahrnehmungspsychologie | Markenimage | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 237 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (S. 215 - 218) and index |
| ISBN: | 978-0-7432-6784-7 ; 0-7432-6784-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002346636