Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Martin Lindstrom ; foreword by Philip Kotler
| Year of publication: |
2005
|
|---|---|
| Authors: | Lindstrøm, Martin |
| Publisher: |
London : Kogan Page |
| Subject: | Brand name products | Business names | Advertising | Psychological aspects | Senses and sensation |
| Extent: | XII, 237 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4371-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004821294