Brand Services : Service Design in der Markenführung
Year of publication: |
2014
|
---|---|
Authors: | Vatter, Christian ; Jordan, Martin |
Published in: |
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert. - Wiesbaden : Springer Gabler, ISBN 3-658-03297-9. - 2014, p. 255-277
|
Subject: | Markenführung | Brand management | Kundenservice | Customer service |
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