Brand sickness and health following major product withdrawals
Year of publication: |
2005
|
---|---|
Authors: | Eagle, Lynne ; Hawkins, Jacinta ; Kitchen, Philip J. ; Rose, Lawrence C. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 14.2005, 5, p. 310-321
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Brand equity | Alternative medicine | Australia | New Zealand |
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