Brand Value Building and Management on B2B Markets
Year of publication: |
[2021]
|
---|---|
Authors: | Majerova, Jana ; Kubjatkova, Anna |
Publisher: |
[S.l.] : SSRN |
Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Markenimage | Brand image |
Extent: | 1 Online-Ressource (4 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Technology Transfer: Innovative Solutions in Social Sciences and Humanities, 3, 42–44. doi: https://doi.org/10.21303/2613-5647.2020.001300 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 30, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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