Sustainable brand management : goodwill as a tool to quantify brand value from the perspective of stakeholders
Year of publication: |
2021
|
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Authors: | Podhorska, Ivana ; Sroka, Włodzimierz ; Majerova, Jana |
Published in: |
Sustainable branding : ethical, social, and environmental cases and perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-42881-5. - 2021, p. 55-77
|
Subject: | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Nachhaltigkeit | Sustainability |
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