Brand Values Related to Industrial Products
| Year of publication: |
2001
|
|---|---|
| Authors: | Michell, Paul ; King, Jacqui ; Reast, Jon |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 30.2001, 5, p. 415-426
|