Where advertising decisions are really made
Year of publication: |
1988
|
---|---|
Authors: | Michell, Paul |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 22.1988, 7, p. 5-18
|
Subject: | Werbewirtschaft | Advertising industry |
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