Branded content : practices and governance
Year of publication: |
2021
|
---|---|
Authors: | Hardy, Jonathan |
Published in: |
Innovation in advertising and branding communication. - New York : Routledge, ISBN 978-0-367-44364-1. - 2021, p. 48-68
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Governance-Ansatz | Governance approach |
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