Branded content : the fateful merging of media and marketing

Advertising and media : separation and integration -- News media and marketing -- Branded entertainment and product integration -- Brand content direct to you : marketers' 'owned' media -- Going native in digital media -- Media as marketers -- Regulating convergent media and marketing communications -- Lobbying, liberalisation, normalisation and contestation -- Communication gains and losses : economic, cultural and societal -- Media and marketing critiques : renewing the radical tradition -- Advertising and Media (reprise) : contesting normalisation.