Branding as enabling knowledge creation : the role of space and cognition in branding processes
Markus F. Peschl; Thomas Fundneider
| Year of publication: |
2013
|
|---|---|
| Authors: | Peschl, Markus F. ; Fundneider, Thomas |
| Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 261-277
|
| Subject: | Standortmarketing | Place marketing | Markenführung | Brand management | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127872