The university brand and social media : using data analytics to assess brand authenticity
Year of publication: |
2019
|
---|---|
Authors: | Pringle, James ; Fritz, Samantha |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 29.2019, 1, p. 19-44
|
Subject: | authenticity | branding | Canada | Higher education | social media | Markenführung | Brand management | Social Web | Social web | Kanada | Hochschule | Higher education institution |
Description of contents: | Description [doi.org] |
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