Branding Food Endorsement Programs
Year of publication: |
1994
|
---|---|
Authors: | Graham, Peter ; Harker, Debra ; Harker, Michael ; Tuck, Marshall |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 3.1994, 4, p. 31-43
|
Publisher: |
MCB UP Ltd |
Subject: | Australia | Brand awareness | Brand equity | Consumer behaviour | Food | Health | Marketing | Market share | Product attributes | Product differentiation |
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