Branding from emerging countries: how to compete internationally?
Year of publication: |
2015
|
---|---|
Authors: | Chailan, Claude ; Ille, Francis |
Published in: |
critical perspectives on international business. - Emerald Group Publishing Limited, ISSN 1758-6062, ZDB-ID 2188056-6. - Vol. 11.2015, 1, p. 54-71
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand strategy | Marketing strategy | Emerging countries | Emerging countries’ companies |
-
Branding from emerging countries : how to compete internationally?
Chailan, Claude, (2015)
-
Smaoui, Fatma, (2016)
-
Herstein, Ram, (2014)
- More ...
-
Brand strategies of firms from emerging economies
Chailan, Claude, (2012)
-
Brand architecture and brands portfolio : a clarification
Chailan, Claude, (2009)
-
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Chailan, Claude, (2010)
- More ...