Branding: perceptual effects on consumer evaluations
Year of publication: |
2012
|
---|---|
Authors: | Field, J. Robert ; Bergiel, Blaise J. ; Giesen, J. Martin ; Fields, Courtney L. |
Published in: |
Competitiveness Review: An International Business Journal. - Emerald Group Publishing Limited, ISSN 2051-3143, ZDB-ID 2070009-X. - Vol. 22.2012, 3, p. 251-260
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Branding | Taste perceptions | Private label brands | Brand management | Competition | Consumer evaluation | Consumer behaviour | Brands |
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