Branding places and nations
Year of publication: |
2009
|
---|---|
Authors: | Anholt, Simon |
Published in: |
Brands and branding. - New York, NY : Bloomberg Press, ISBN 978-1-57660-350-5. - 2009, p. 206-216
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Standortmarketing | Place marketing |
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