Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
Year of publication: |
2012
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Authors: | De Walt, Ash ; Ballouli, Khalid ; Hutchinson, Michael |
Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 4.2012, 1, p. 58-64
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Subject: | Sportler | Athletes | Markenführung | Brand management | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Unternehmensberatung | Consultancy services | USA | United States |
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